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Drapes Awards 2022

by opportunitydiary

Application Deadline: 16 November 2022.

The fashion industry is undergoing rapid change. After two years of introspection during the Covid-19 pandemic, and following the Black Lives Matter movement, fashion’s leaders are waking up to the need to become more responsible, inclusive and digitally forward-thinking.

The industry is getting back to business following the lifting of Covid restrictions across the UK, but many companies are making real attempts to build back better. This year’s Drapers Awards recognise those efforts.

New categories such as the Diversity and Inclusion Award celebrate the strides fashion brands and retailers are making towards creating workplaces that foster a sense of belonging for all, and projecting this out to their customers.

Returning categories such as Womenswear and Menswear Brand of the Year and Retailer of the Year place increasing onus on diversity, sustainability and purpose-driven retail.

Eligibility

  • Best App
    • This category is open to any fashion retailer or fashion marketplace that operates in the UK and/or Irish fashion market.
  • Best Marketing Campaign
    • This award recognises a campaign run across any channel (social media, TV, billboard, poster, web, magazine/newspaper, radio, in store, or any combination thereof). It will be awarded to a successful fashion marketing initiative run during the last 12 months which can be a one-off hit, a year-long programme, or anything in between.
    • It is open to any fashion retailer or brand (wholesale and/or direct to consumer) operating in the UK and/or Ireland.
  • Best Loyalty Programme
    • This category is open to any fashion retailer or fashion marketplace that operates in the UK and/or Irish fashion market.
  • Best Place to Work
    • This award recognises a business operating in the fashion retail space (including retailers, etailers, brands, suppliers etc) that can demonstrate a commitment to making their business a great place to work. Finding and retaining the right talent is often the key to a successful business and this award aims to highlight those companies that have put people at the heart of their overall strategy.
  • Best Store Design
    • This award recognises a retail store with a truly outstanding design/redesign and visual merchandising offer. Open to multiple retailers (separate entry per store) or department stores (please enter one or more departments or specific area(s) of one store) – entered either directly by the retailer or on their behalf by the appointed design agencies and architects – the award will be won by strong design, creativity and an excellent use of display equipment to create a stunning interior design and presentation of product appropriate to the store’s style and clientele. Use of technology and external window displays will be considered as well as the overall cost of the fit-out and the value it represents.
  • Disruptor Award
    • This award recognises the new or disruptive business models that are rising to prominence in the UK and Irish fashion industry. You might offer rental, resale, a marketplace model, subscription service or personal styling, or a brand-new concept – whatever it is, you are shaking up the traditional understanding of how fashion is made and/or sold in this country.
    • This category is open to companies that have been operating in the UK and/or Irish fashion industry for at least a year, and can demonstrate potential to grow.
  • Diversity and Inclusion Award
    • This award recognises a fashion brand or multiple fashion retailer operating in the UK and/or Ireland that has delivered a project or initiative in the past 12 months that has significantly contributed to greater diversity and inclusion, either within the business, or in its external marketing efforts and/or brand messaging.
    • This could include (but is not limited to) initiating/leading an initiative that removes barriers to progress internally; improving opportunity and representation in the workplace; creating an environment that fosters a sense of belonging for all; improving employee engagement; and/or using more diverse models and brand ambassadors.
  • International Excellence
    • This award will celebrate a British or Irish fashion business that can demonstrate success in its recent operations outside the UK and Irish Republic. It is open to multiple retailers, department stores and brands that have opened shops and/or have extended their online presence overseas. The expansion could have been made directly, or via local partners.
    • The winning business will have successfully expanded into at least one new territory outside the UK and Irish Republic in the past 12 months, boast a strong strategy for international growth and good understanding of the customer needs in the relevant market(s).
  • Fashion Supplier of the Year
    • This award recognises a business that supplies fashion product to multiple retailers in the UK and/or Ireland. This can involve retailers’ own labels, or the supplier’s own brand, or a mixture of the two. The award will go to a company that demonstrates reliable delivery of orders, a good working relationship with its retail partners, a safe working environment and standards, great quality products and outstanding customer service.
    • Standout entries will also talk about key values such as diversity and sustainability, and how these are woven into the wider strategy.
  • Leader of the Year
  • Lifetime Achievement
  • Menswear Brand of the Year
    • This award will recognise the exceptional performance of a menswear brand operating in the UK and/or Ireland. Please note the brand must wholesale, but can also have a retail/digital arm.
  • Metaverse Award
    • Metaverse is the new buzzword in fashion. This award is open to fashion brands and multiple fashion retailers operating in the UK and/or Ireland that have dipped their toes into the world of alternative realities, non-fungible tokens and gamification.
  • Pureplay of the Year
    • Open to pureplay fashion etailers only, this award will celebrate proven commercial success, a strong buying strategy for online, a relevant brand mix, great use of design and content online, excellent usability and web traffic, great customer service, and efficient handling of stock and logistics.
    • Standout entries will also talk about key values such as diversity and sustainability, and how these are woven into the wider strategy.
  • Retailer of the Year (£101m+ turnover)
    • This award recognises a multiple fashion retailer operating in the UK and/or Ireland, with annual turnover of £101m or higher.
  • Retailer of the Year (£10m-£100m turnover)
    • This award recognises a multiple fashion retailer operating in the UK and/or Ireland, with annual turnover of between £10m and £100m.
  • Rising Star
    • This category is open to individuals working for a multiple fashion retailer or brand that operates in the UK and/or Irish fashion market, including (but not limited to) buyers, designers, merchandisers, store staff, those in ecommerce and marketing roles, and sales agents.
  • Team of the Year
    • This category is open to teams within a multiple fashion retailer or brand that operates in the UK and/or Irish fashion market – including but not restricted to those working in stores, head office and distribution centres.
  • Womenswear Brand of the Year
    • This award will recognise the exceptional performance of a womenswear brand operating in the UK and/or Ireland. Please note the brand must wholesale, but can also have a retail/digital arm.

Official Website: Drapes Awards 2022

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