Home Call for Applications STARTS in MOTION 2021 for r Artists and Technologists

STARTS in MOTION 2021 for r Artists and Technologists

by odiary

Application Deadline: February 5th 2021

STARTS in MOTION has been designed to empower artists and technologists in further developing their art-tech project by exploring the business side of their creative work.

At STARTS, we intend development not just as economic growth, but as a process to reach out more people and to create more impact in the society, in a humane and inclusive way. 

Overall, STARTS in Motion aims to unleash the full potential of the talents and changemakers who contribute to the development of an innovative STARTS ecosystem at European level.

The programme focuses on supporting tech – art projects in the following areas:

  + Business plan: support in building a strong canvas 

  + Business model: with a specific interest on creative entrepreneurship, open source, creative commons and alternative pricing methodologies

  + Public funding: tips to access opportunities especially designed for art-tech collaborations and creative businesses, and how to build a strong application

  + Private funding: gaining knowledge on how it works and which strategies fit you better, introductions to business angels, investors, or/and advice on crowdfunding

  + Storytelling, marketing and pitching: upon the needs and targets defined, work on different types of presentations that translate your objectives and values

  + Intellectual Property and patenting: fundamentals and strategies to implement to protect rights when entering the market

Eligibility Requirements

  • Any tech – art project (STARTS or not): those where an artist works with a technologist / tech company to create an innovative prototype or solution
  • For STARTS teams: the funding received through a residency and/or a prize has to be ended (collaborations in course are not eligible)Tech – art solutions and protypes that are ready for the market and need a final push
  • Tech – art solutions and protypes that are already in the market and want to scale-up
  • Tech – art teams can be from anywhere in the world, but must consider compatibility with the CET time zone for workshops and mentoring sessions. 
How it works:

We have thought this programme to be flexible and tailor-made.

No session is mandatory and the administrative burden is reduced at the minimum.

Each team is free to make the best out of the programme: the more involved, the more benefits! 

The first step, after being selected, is to have an individual assessment talk with the manager of the programme, where specific needs are analysed and objectives are determined, including an individual mentoring plan.

Regular checks are made along the 4 months of implementation (March to June).

Through group workshops where experts introduce key topics, the participants gain general knowledge.


January 7th: Launch of the open call

February 5th: Application deadline

February 5th to 8th: Eligibility check by INOVA+

February 9th to 19th: Individual evaluation by experts of the STARTS network

February 24th: Communication of results by email to all selected projects

February 26th: Public communication of results on starts.eu and social media

February 26th to March 10th: individual talk with managers of the programme for needs assessment and definition of mentoring plan

March 3rd: Icebreaking session with all selected projects (closed session)

March to June: Implementation of programme

June 30th: final pitching event and closure of the edition

June to November: follow-up for questions and facilitation of contacts from the management team. 

Official Webpage:STARTS in MOTION 2021

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